Search engine marketing (SEM) is a method of marketing which promotes your products or services through placement of your advertising in the search engine result pages. When people search they usually include keyword descriptors in their request.
You can purchase a position on the first page of the search engine for your advertising which the searcher will see. If they click on this advertisement, you pay a fee for that click. This type of marketing is known as a Pay Per Click method of SEM.
There are a range of SEM methods which can be deployed to bring quality web traffic to your website. Some of the more popular direct methods include, banner, email, telemarketing, and pay per click alternatives such as affiliate marketing.
Catfish Software offers a range of one on one interactive training session’s where we teach the practical aspects of advertising online. We teach you about keyword research, preparing your value proposition, writing effective call to action advertisements, and how to write effective marketing copy.
We perform a wide range of daily SEM related task including keyword bid modifications, keyword performance, conversion analysis, and other reporting to insure your aware of the effectiveness of your campaign strategy. Contact us about training, creative, and management services for your SEM campaign today!
Search Engine Marketing
