A Microsite is a mini website that is designed to effectively market a single product, or combination of items sold as a single package, or kit. The classic Microsite design is a sales funnel that promotes the product on a single page. The page is constructed with an eye towards higher conversions and when correctly designed, and tested, can result in doubling the conversion rate as compared to sales in a standard shopping cart.
Microsites are designed to effectively deliver a Value Proposition, with several call to actions sprinkled on the page. The most important aspect of the site is the offer. Your offer is written to entice conversion. Sometimes testimonials will be used on the page, and when it exist, short form 30 second to 1.5 minute videos are used to reinforce the page content and imagery.
All true Microsite designs embed the order form on the same page as the product offer. By focusing the entire page on the single product or bundle, and promoting a compelling offer with strong calls to action that include discounts for immediate purchase, you will find conversions are easier to obtain.
Affiliate marketers tend to be more inclined to deliver traffic to Microsites, as they know that with improved conversions their Cost Per Acquisition are improved. Catfish Software has extensive experience building, testing, and running Microsite product based sites. Contact us today to learn more about this exciting method of sales online.
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Microsite Deployment
