Keyword Research

Keyword Research is an important tool used to help identify strategic markets for your products and services. When establishing domain branding strategies, search engine marketing tactics, content and media calendars, website navigation, article titles, content body, and just about every other forward facing element of your website, a keyword guide is absolutely essential to insuring your website is positioned properly.

Keyword research is performed by studying real search terms, frequency of search, words bid on by active advertisers in your business category, and by studying your competition. Catfish Software uses industry standard methodologies to peform keyword collection, and then applies proprietary algorithms, and test processes to identify the best mix of keyword terms for your website.

Keyword Analysis is accomplished by setting up proper tracking of all marketing content and copy containing targeted keywords. By tracking the terms used in all aspects of the copy on the website, the marekting copy published in promotional material, and the keywords used in PPC campaigns, our reporting will shed light on those processes that are capturing new prospects.