The best source of new business is old business. That is, your past customers are your best prospect for future sales. Past customers know you, and if you sell a product or service that allows for recurring sales, then marketing to your customer base results in repeat sales that are easier to achieve than landing a brand new customer.
A Customer Retention program allows you to automatically update your customer base with SMS Text messages, or emails, or mailings on a regular cycle. A content calendar is used to establish a pattern of messaging designed to deliver a consistent message of support, interactive feedback, and new offers.
Catfish Software can assist you in defining your customer retention program and guide you through the process of identifying Open Source Software packages that support your requirements. We also host your application, and help you write content for the program.
|
|
|
Customer Retention
