A content calendar is a planning tool used by site owners to insure that ongoing content changes are completed in time for seasonal promotions, monthly coupon changes, discount updates, and other time sensitive site content changes.
Ecommerce sites experience seasonal sales patterns just like regular brick and mortar businesses. By preparing a content calendar you will better able to time the creative process to coincide with seasonal patterns. A static website that does not respond to the changes in sales patterns will be less profitable over time.
Setting up coupons, discounts, pricing changes, and other sales incentives will require content changes to your site. When you use third party advertisers to deliver online advertisements for your products or service, you will be continuously preparing, modifying, displaying, and taking down campaign content such as banners, icons, videos, photos, images, and text.
Keeping cost down is a key strategy to increasing profits, and a content calendar is a powerful tool that allows you to stay on budget, and on time with your advertising campaigns, and product pricing strategies. Catfish Software can provide planning, content creation, site and advertising partner updates, and ongoing management of your content calendar. |
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Content Calendar
