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Affiliate marketing is the process of attracting, and partnering with third party entities that drive traffic to your website. For ecommerce activities that support affiliate marketing effectively, establishing an affiliate marketing program is a great method of increasing your incremental revenues.
An affiliate partner sends each prospect to your site along with a tracking code used to identify unique sales within your website for each customer they send to you who purchases from your website. The affiliate is paid only when a successful transaction occurs in your cart. There are hundreds of affiliates capable of delivering millions of visitors a day to your product pages, so implementing a successful affiliate program can be worthwhile for a range of ecommerce sites.
Typically, you will add a component to your website that helps you manage affiliate interactions. Your affiliate management software helps you provide product content, images, videos, banners and other approved messaging to each of your affiliates, insuring that your products and services are not misrepresented by the affiliate.
The affiliate management software also tracks affiliate sales, provides real time reporting to each affiliate, and helps you keep track of total cost for affiliates as sales are made. Additionally, your policies, terms of service, and affiliate contract are all presented to a potential affiliate during signup, to insure the affiliate has read and agreed to your terms of service.
Catfish Software provides consulting in the setup of affiliate marketing software, customization of the software to match your sales process, and follow on management support of the affiliate program, and affiliate support options that free you from the tedious day to day management of your affiliate partner pool. |
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Affiliate Management
